First Storyboard

Storyboard
1) Picture- video of a bus driving up to a stop with a close up of the people and ad’s behind them that then focuses on the side of the bus and zooms out on the bus artwork
Effect- zoom out on the bus when the bus comes into the focus
Voiceover- Artwork can be found all throughout the city of Pittsburgh hidden in doorways, displayed on the ground, in windows, or any space made available. A major problem with these forms of artwork is that they are physically static making them seen only by a small niche of people either going out and looking for them or by people passing by who happen to take notice. With the use of the new medium of buses, artwork can be seen by the masses with its outwardly bold displays and constant motion.


2)
Picture- early port authority buses with designs before ad’s were added (or just the older looking buses that still contain only abstract designs on them)
Effect- still photos
Voiceover- brief history on Port Authority and its use of artwork on buses

3) Picture-
Effect-
Voiceover- discussing how the program came about to begin adding artwork to buses (will contain interview material)

4) Picture- show an Ad on a bus (still shot)
Effect-
Voiceover-how companies create the artwork for advertising purposes



5)
Picture- specific types of ad’s that can be bought to put on the buses ex: full wrap, tail lights
Effect-
Voiceover-the different sizes of artwork seen, not confined to a traditional rectangular or squared shape

6) Picture- the Ad’s before they are added to the bus
Effect-
Voiceover- explaining that these are how the ad’s are presented to port authority and then enlarged and added to the bus

7) Picture- the materials used in the process of putting the artwork on the bus
Effect-
Voiceover- saying what each tool is and briefly saying what it does

8) Picture- artwork physically being added to buses in a garage and using a different still clip of each action taken to add the artwork
Effect- video
Voiceover- generally describing the process
9) Picture- bus showing text
Effect- fade in
Voiceover- artwork on buses displays both text and pictures with one example being the repeated use of the word “Port Authority”

10) Picture- bus showing a picture
Effect-
Voiceover- while others contain solely pictures to get the Ad’s point across

11) Picture- an Ad on a bus for the Pittsburgh zoo
Effect-
Voiceover- The Ad’s are specific to the different routes the buses take. Say what the bus is and where it passes by