Artwork on Buses
Artwork can be found all throughout the city of Pittsburgh hidden in doorways, displayed on the ground, in windows, or any space made available. A major problem with these forms of artwork is that they are physically static making them seen only by a small niche of people either going out and looking for them or by people passing by who happen to take notice. With the use of the new medium of buses, artwork can be seen by the masses with its outwardly bold displays and constant motion.
In control of the mass transit here in the city of Pittsburgh, Port Authority is in charge of what advertisements appear on the buses. Companies who want their ad’s displayed on the buses create their design then send the idea to a printing company who then prints out the vinyl design in the actual size it will be seen on a bus. This adhesive print is distributed among a group of men who then apply the print to a set number of buses amongst the five Port Authority bus garages. Wearing the proper attire, we enter the Ross Garage about ten minutes outside downtown Pittsburgh, where Port Authority buses are lined up after the morning rush.
This is the tail light, the smallest of the advertising choices. To remove the vinyl an upper corner is peeled off first with the rest of the ad following in one large piece. All of the adhesive must be removed from the bus to ensure that the next ad sticks properly and doesn’t peel off. In preparing a side of the ad to attach first, the ad is bent so that it can be peeled from the waxy back. The ad is then lined up with the markings on the bus, a small section of the wax backing peeled from the side of the ad, and smoothed out with a squeegee type tool. This process is repeated removing the back waxy sheet, straightening the vinyl, attaching it, and then smoothing it out with the squeegee tool. This is done section by section until the full ad is attached. Some buses even have a flat attachment to make applying the ad easier, because it must go on as smooth and straight as possible without any bubbles. A simple way of thinking about the process is to think of the ad as a large bumper sticker someone might put onto their car.
The larger advertising displays are attached the same way, but with the help of 2-3 people. Advertisers have the option of the queen, which is displayed on the sidewalk side, the king-size, slightly larger the queen and still on the sidewalk side, the king kong, which extends the whole middle of the bus from wheel to roof and is displayed on the sidewalk side, and the largest, the full wrap, covering the entire traffic side with edges appearing to extend onto the roof.
Presented in the form of images, text, and designs, the artwork displayed on buses is ever changing and in constant motion, displaying advertising and announcements unique to the city of Pittsburgh.
Sunday, November 23, 2008
Script
Artwork on Buses- Script
Materials:
Interview script
digital camera
release form for interviews
List of Interviewees:
Representative from the community connections
Terri Landis – director of advertising sales
Artist
Day planner:
** sent emails on Friday asking for interviews and submitted possible days and times, but still waiting for a response
History:
http://pqasb.pqarchiver.com/latimes/access/23307791.html?dids=23307791:23307791&FMT=ABS&FMTS=ABS:FT&date=Oct+25%2C+1996&author=SKIP+WOLLENBERG&pub=Los+Angeles+Times+(pre-1997+Fulltext)&desc=Marketers+Are+on+a+Roll+With+Wrapped+Buses+..DH%3A+Advertising%3A+Covering+billboard-sized+vehicles+helps+sell+products+or+images%2C+pleasing+bus+riders+and+adding+revenues+to+mass+transit+systems.+..DH%3A&pqatl=google *1997 newspaper article describing a new way of using artwork on buses in cities by using the wrap
Construction of Documentaries
Intro, using questions, presenting what the documentary is
Background, exposition, posing the question, setting up the argument
The real meat, the drama
Ramifications on other things, its effects on society, ways the problem has tried to be solved, wrong arguments of other side
Left with questions for the future, some closure on the narrative
Storyboard:
Visual and textual outline
Includes what will be shot, said, how it will be shot, effects, script, requirements, idea
Block it out according to still and individual shots
Jamendo.com
Image, script, breakdown of description
www.storycenter.org
Materials:
Interview script
digital camera
release form for interviews
List of Interviewees:
Representative from the community connections
Terri Landis – director of advertising sales
Artist
Day planner:
** sent emails on Friday asking for interviews and submitted possible days and times, but still waiting for a response
History:
http://pqasb.pqarchiver.com/latimes/access/23307791.html?dids=23307791:23307791&FMT=ABS&FMTS=ABS:FT&date=Oct+25%2C+1996&author=SKIP+WOLLENBERG&pub=Los+Angeles+Times+(pre-1997+Fulltext)&desc=Marketers+Are+on+a+Roll+With+Wrapped+Buses+..DH%3A+Advertising%3A+Covering+billboard-sized+vehicles+helps+sell+products+or+images%2C+pleasing+bus+riders+and+adding+revenues+to+mass+transit+systems.+..DH%3A&pqatl=google *1997 newspaper article describing a new way of using artwork on buses in cities by using the wrap
Construction of Documentaries
Intro, using questions, presenting what the documentary is
Background, exposition, posing the question, setting up the argument
The real meat, the drama
Ramifications on other things, its effects on society, ways the problem has tried to be solved, wrong arguments of other side
Left with questions for the future, some closure on the narrative
Storyboard:
Visual and textual outline
Includes what will be shot, said, how it will be shot, effects, script, requirements, idea
Block it out according to still and individual shots
Jamendo.com
Image, script, breakdown of description
www.storycenter.org
First Storyboard
Storyboard
1) Picture- video of a bus driving up to a stop with a close up of the people and ad’s behind them that then focuses on the side of the bus and zooms out on the bus artwork
Effect- zoom out on the bus when the bus comes into the focus
Voiceover- Artwork can be found all throughout the city of Pittsburgh hidden in doorways, displayed on the ground, in windows, or any space made available. A major problem with these forms of artwork is that they are physically static making them seen only by a small niche of people either going out and looking for them or by people passing by who happen to take notice. With the use of the new medium of buses, artwork can be seen by the masses with its outwardly bold displays and constant motion.
2)
Picture- early port authority buses with designs before ad’s were added (or just the older looking buses that still contain only abstract designs on them)
Effect- still photos
Voiceover- brief history on Port Authority and its use of artwork on buses
3) Picture-
Effect-
Voiceover- discussing how the program came about to begin adding artwork to buses (will contain interview material)
4) Picture- show an Ad on a bus (still shot)
Effect-
Voiceover-how companies create the artwork for advertising purposes
5)
Picture- specific types of ad’s that can be bought to put on the buses ex: full wrap, tail lights
Effect-
Voiceover-the different sizes of artwork seen, not confined to a traditional rectangular or squared shape
6) Picture- the Ad’s before they are added to the bus
Effect-
Voiceover- explaining that these are how the ad’s are presented to port authority and then enlarged and added to the bus
7) Picture- the materials used in the process of putting the artwork on the bus
Effect-
Voiceover- saying what each tool is and briefly saying what it does
8) Picture- artwork physically being added to buses in a garage and using a different still clip of each action taken to add the artwork
Effect- video
Voiceover- generally describing the process
9) Picture- bus showing text
Effect- fade in
Voiceover- artwork on buses displays both text and pictures with one example being the repeated use of the word “Port Authority”
10) Picture- bus showing a picture
Effect-
Voiceover- while others contain solely pictures to get the Ad’s point across
11) Picture- an Ad on a bus for the Pittsburgh zoo
Effect-
Voiceover- The Ad’s are specific to the different routes the buses take. Say what the bus is and where it passes by
1) Picture- video of a bus driving up to a stop with a close up of the people and ad’s behind them that then focuses on the side of the bus and zooms out on the bus artwork
Effect- zoom out on the bus when the bus comes into the focus
Voiceover- Artwork can be found all throughout the city of Pittsburgh hidden in doorways, displayed on the ground, in windows, or any space made available. A major problem with these forms of artwork is that they are physically static making them seen only by a small niche of people either going out and looking for them or by people passing by who happen to take notice. With the use of the new medium of buses, artwork can be seen by the masses with its outwardly bold displays and constant motion.
2)
Picture- early port authority buses with designs before ad’s were added (or just the older looking buses that still contain only abstract designs on them)
Effect- still photos
Voiceover- brief history on Port Authority and its use of artwork on buses
3) Picture-
Effect-
Voiceover- discussing how the program came about to begin adding artwork to buses (will contain interview material)
4) Picture- show an Ad on a bus (still shot)
Effect-
Voiceover-how companies create the artwork for advertising purposes
5)
Picture- specific types of ad’s that can be bought to put on the buses ex: full wrap, tail lights
Effect-
Voiceover-the different sizes of artwork seen, not confined to a traditional rectangular or squared shape
6) Picture- the Ad’s before they are added to the bus
Effect-
Voiceover- explaining that these are how the ad’s are presented to port authority and then enlarged and added to the bus
7) Picture- the materials used in the process of putting the artwork on the bus
Effect-
Voiceover- saying what each tool is and briefly saying what it does
8) Picture- artwork physically being added to buses in a garage and using a different still clip of each action taken to add the artwork
Effect- video
Voiceover- generally describing the process
9) Picture- bus showing text
Effect- fade in
Voiceover- artwork on buses displays both text and pictures with one example being the repeated use of the word “Port Authority”
10) Picture- bus showing a picture
Effect-
Voiceover- while others contain solely pictures to get the Ad’s point across
11) Picture- an Ad on a bus for the Pittsburgh zoo
Effect-
Voiceover- The Ad’s are specific to the different routes the buses take. Say what the bus is and where it passes by
Multimodal Rough Draft
Artwork on Buses in Pittsburgh
Artwork can be found all throughout the city of Pittsburgh hidden in doorways, displayed on the ground, in windows, or any space made available. A major problem with these forms of artwork is that they are physically static making them seen only by a small niche of people either going out and looking for them or by people passing by who happen to take notice. With the use of the new medium of buses, artwork can be seen by the masses with its outwardly bold displays and constant motion.
Demanding attention through their massive physical state, buses are not something that go unnoticed by the people of Pittsburgh who walk past them on the sidewalks. Glancing at the buses that pass by in a blur, one may notice many different kinds of artwork displayed on the exterior. On every bus in Pittsburgh there is a design of some sort trying to grab the attention of the audience. The buses display text, pictures, and a combination of both. Both the text and pictures serve very functional purposes, which is that predominantly of advertisement. Written in varying languages, the text on many of the buses is repetitive, multicolored, and a large enough font to be seen from a distance. The text uses the whole side of the bus as its canvas rather than sectioning off a rectangle of space, such as traditional advertisements do.
Port Authority, the company in charge of the mass transit of the city, has different sized displays advertisers can chose from to display their artwork. The options range from “the full wrap”, which literally wraps the artwork around the bus without regards to a rectangular shape, to a small rectangular space called “the tail-light” which displays the artwork on the back of the bus making it visible to those behind.
Artwork on buses has been seen in our cultural past for almost fifty years. One of the first groups to gain recognition for their bus art was Ken Kesey and his band on Merry Pranksters, who decorated a school bus, the Furthur, with psychedelic art making bold vibrant statements as they drove cross country. The ideology of bus art has changed little since then demanding viewers to take notice to the artwork.
The artwork on the buses contains both text and pictures. Some examples are the repeated words “Port Authority” or an advertisement for the local Pittsburgh Zoo. The artwork is usually specific to the different parts of the city that the buses pass through, so as to make a connection between the bus route and nearby attractions. Functional and purposeful, the artwork is mostly displayed in the form of an advertisement. Some of the buses however only contain abstract designs and patterns, serving no other purpose then as to be aesthetically pleasing. The buses are painted in unnatural colors not commonly found in the Pittsburgh landscape so as to stand out. Demanding attention and constantly on the move, bus artwork in Pittsburgh is a rising form of art that is continually able to reach the masses through its use of the mass transit system.
Artwork can be found all throughout the city of Pittsburgh hidden in doorways, displayed on the ground, in windows, or any space made available. A major problem with these forms of artwork is that they are physically static making them seen only by a small niche of people either going out and looking for them or by people passing by who happen to take notice. With the use of the new medium of buses, artwork can be seen by the masses with its outwardly bold displays and constant motion.
Demanding attention through their massive physical state, buses are not something that go unnoticed by the people of Pittsburgh who walk past them on the sidewalks. Glancing at the buses that pass by in a blur, one may notice many different kinds of artwork displayed on the exterior. On every bus in Pittsburgh there is a design of some sort trying to grab the attention of the audience. The buses display text, pictures, and a combination of both. Both the text and pictures serve very functional purposes, which is that predominantly of advertisement. Written in varying languages, the text on many of the buses is repetitive, multicolored, and a large enough font to be seen from a distance. The text uses the whole side of the bus as its canvas rather than sectioning off a rectangle of space, such as traditional advertisements do.
Port Authority, the company in charge of the mass transit of the city, has different sized displays advertisers can chose from to display their artwork. The options range from “the full wrap”, which literally wraps the artwork around the bus without regards to a rectangular shape, to a small rectangular space called “the tail-light” which displays the artwork on the back of the bus making it visible to those behind.
Artwork on buses has been seen in our cultural past for almost fifty years. One of the first groups to gain recognition for their bus art was Ken Kesey and his band on Merry Pranksters, who decorated a school bus, the Furthur, with psychedelic art making bold vibrant statements as they drove cross country. The ideology of bus art has changed little since then demanding viewers to take notice to the artwork.
The artwork on the buses contains both text and pictures. Some examples are the repeated words “Port Authority” or an advertisement for the local Pittsburgh Zoo. The artwork is usually specific to the different parts of the city that the buses pass through, so as to make a connection between the bus route and nearby attractions. Functional and purposeful, the artwork is mostly displayed in the form of an advertisement. Some of the buses however only contain abstract designs and patterns, serving no other purpose then as to be aesthetically pleasing. The buses are painted in unnatural colors not commonly found in the Pittsburgh landscape so as to stand out. Demanding attention and constantly on the move, bus artwork in Pittsburgh is a rising form of art that is continually able to reach the masses through its use of the mass transit system.
Monday, November 3, 2008
Script Rough Draft
Artwork on Buses- Script
Materials:
Interview script
digital camera
release form for interviews
List of Interviewees:
Representative from the community connections
Terri Landis – director of advertising sales
Artist
Day planner:
** sent emails on Friday asking for interviews and submitted possible days and times, but still waiting for a response
Materials:
Interview script
digital camera
release form for interviews
List of Interviewees:
Representative from the community connections
Terri Landis – director of advertising sales
Artist
Day planner:
** sent emails on Friday asking for interviews and submitted possible days and times, but still waiting for a response
Asked for tuesay morning or afternoon, thursday afternoon, and friday morning or afternoon
Will be taking pictures, video clips, and recording speeches (either written or with sound)
History:
http://pqasb.pqarchiver.com/latimes/access/23307791.html?dids=23307791:23307791&FMT=ABS&FMTS=ABS:FT&date=Oct+25%2C+1996&author=SKIP+WOLLENBERG&pub=Los+Angeles+Times+(pre-1997+Fulltext)&desc=Marketers+Are+on+a+Roll+With+Wrapped+Buses+..DH%3A+Advertising%3A+Covering+billboard-sized+vehicles+helps+sell+products+or+images%2C+pleasing+bus+riders+and+adding+revenues+to+mass+transit+systems.+..DH%3A&pqatl=google *1997 newspaper article describing a new way of using artwork on buses in cities by using the wrap
Interview Questions:
When did the program begin?
What was its main intentions and how has the direction changed since then?
Could you please explain the process one must go through to get their artwork displayed?
Does the artwork have to solely be for advertising purposes?
Can someones artwork be denied if the material is controversial?
Roughly how many companies or individuals submit their artwork each year?
Has this form of advertisment proved to be economically useful for Port Authority?
Wednesday, October 29, 2008
Multimodal Essay
Artwork on Buses in Pittsburgh
Artwork can be found all throughout the city of Pittsburgh hidden in doorways, displayed on the ground, in windows, or any space made available. A major problem with these forms of artwork is that they are physically static making them seen only by a small niche of people either going out and looking for them or by people passing by who happen to take notice. With the use of the new medium of buses, artwork can be seen by the masses with its outwardly bold displays and constant motion.
Demanding attention through their massive physical state, buses are not something that go unnoticed by the people of Pittsburgh who walk past them on the sidewalks. Glancing at the buses that pass by in a blur, one may notice many different kinds of artwork displayed on the exterior. On every bus in Pittsburgh there is a design of some sort trying to grab the attention of the audience. The buses display text, pictures, and a combination of both. Both the text and pictures serve very functional purposes, which is that predominantly of advertisement. Written in varying languages, the text on many of the buses is repetitive, multicolored, and a large enough font to be seen from a distance. The text uses the whole side of the bus as its canvas rather than sectioning off a rectangle of space, such as traditional advertisements do.
Port Authority, the company in charge of the mass transit of the city, has different sized displays advertisers can chose from to display their artwork. The options range from “the full wrap”, which literally wraps the artwork around the bus without regards to a rectangular shape, to a small rectangular space called “the tail-light” which displays the artwork on the back of the bus making it visible to those behind.
Artwork on buses has been seen in our cultural past for almost fifty years. One of the first groups to gain recognition for their bus art was Ken Kesey and his band on Merry Pranksters, who decorated a school bus, the Furthur, with psychedelic art making bold vibrant statements as they drove cross country. The ideology of bus art has changed little since then demanding viewers to take notice to the artwork.
The artwork on the buses contains both text and pictures. Some examples are the repeated words “Port Authority” or an advertisement for the local Pittsburgh Zoo. The artwork is usually specific to the different parts of the city that the buses pass through, so as to make a connection between the bus route and nearby attractions. Functional and purposeful, the artwork is mostly displayed in the form of an advertisement. Some of the buses however only contain abstract designs and patterns, serving no other purpose then as to be aesthetically pleasing. The buses are painted in unnatural colors not commonly found in the Pittsburgh landscape so as to stand out. Demanding attention and constantly on the move, bus artwork in Pittsburgh is a rising form of art that is continually able to reach the masses through its use of the mass transit system.
Mutlimodal Essay Rough Draft
Artwork on Buses in Pittsburgh
In a city such as Pittsburgh it is necessary to have forms of mass transit so as to transport the masses of people living in such a highly densely populated area. The mass transit in the city of Pittsburgh consists of buses, a subway called the “T”, and bicycles. Out of all of these forms of transportation buses are the most commonly used because of their convenient and numerous bus stops on almost every street block. Possessing its own lane on Forbes street, buses hold not only a physical dominance over all other forms of transportation in the city, but a physiological one also.
Demanding attention through their massive physical state, buses are not something that go unnoticed by the people of Pittsburgh who walk past them on the sidewalks. Glancing at the buses that pass by in a blur, one may notice many different kinds of artwork displayed on the exterior. On every bus in Pittsburgh there is a design of some sort trying to grab the attention of the audience. The buses display text, pictures, and a combination of both. Both the text and pictures serve very functional purposes, which is that of advertisement. Written in varying languages the text on many of the buses is repetitive, multicolored, and a large enough font to be seen from a distance. The text uses the whole side of the bus as its canvas rather than sectioning off a rectangle of space, such as traditional advertisements do.
These advertisements contain both text and picture, but the text is on a much smaller scale and is often a longer written phrase that is not repeated. The advertisements are usually specific to the different parts of the city the buses pass through, so as to make aware what is nearby on the bus route. Aesthetically appealing, the viewers attention is drawn to the functional artwork of the advertisements and text. Some of the buses however only contain designs and patterns of abstract shapes, serving no other purpose then as to be aesthetically pleasing. The newer buses are painted in colors not naturally found in the landscape causing them to stand out.
In a city such as Pittsburgh it is necessary to have forms of mass transit so as to transport the masses of people living in such a highly densely populated area. The mass transit in the city of Pittsburgh consists of buses, a subway called the “T”, and bicycles. Out of all of these forms of transportation buses are the most commonly used because of their convenient and numerous bus stops on almost every street block. Possessing its own lane on Forbes street, buses hold not only a physical dominance over all other forms of transportation in the city, but a physiological one also.
Demanding attention through their massive physical state, buses are not something that go unnoticed by the people of Pittsburgh who walk past them on the sidewalks. Glancing at the buses that pass by in a blur, one may notice many different kinds of artwork displayed on the exterior. On every bus in Pittsburgh there is a design of some sort trying to grab the attention of the audience. The buses display text, pictures, and a combination of both. Both the text and pictures serve very functional purposes, which is that of advertisement. Written in varying languages the text on many of the buses is repetitive, multicolored, and a large enough font to be seen from a distance. The text uses the whole side of the bus as its canvas rather than sectioning off a rectangle of space, such as traditional advertisements do.
These advertisements contain both text and picture, but the text is on a much smaller scale and is often a longer written phrase that is not repeated. The advertisements are usually specific to the different parts of the city the buses pass through, so as to make aware what is nearby on the bus route. Aesthetically appealing, the viewers attention is drawn to the functional artwork of the advertisements and text. Some of the buses however only contain designs and patterns of abstract shapes, serving no other purpose then as to be aesthetically pleasing. The newer buses are painted in colors not naturally found in the landscape causing them to stand out.
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